lead-scoring

---
name: lead-scoring
description: Score inbound leads using CRM data and email engagement. Measures against actual conversion rates.
---

## Lead Scoring

This skill scores inbound leads by analyzing CRM data, email engagement patterns, and firmographic signals.

### How it works

1. Pull recent leads from your CRM
2. Analyze email open rates, click rates, and reply patterns
3. Cross-reference with firmographic data (company size, industry, role)
4. Output a score from 0-100 with reasoning

### Metric

Accuracy measured against actual closed/won vs closed/lost outcomes over 90 days.

### Requirements

- SALESFORCE_TOKEN or equivalent CRM credential
- At least 6 months of historical deal data for training