Connect Semrush to OpenClaw on Operator.io
Semrush is a leading SEO tool suite for keyword research, competitor analysis, and campaign tracking. It empowers marketers to improve search rankings and optimize online visibility.
Automate Semrush with AI
Your OpenClaw agent lives on Operator and treats Semrush as one more service it can drive. Send it an outcome in a Telegram or Discord message and it works out which of the 37 Semrush actions to run, then runs them.
Your agent reaches Semrush directly or through connectors like Composio MCP and Pipedream MCP, which handle the sign in and token refresh for you, so there is nothing to wire up and no API keys to paste.
What your agent can do with Semrush
Your agent can call any of these Semrush actions by name as part of a larger task. Ask for the outcome you want and it picks the right ones.
Check Semrush account units balance
Tool to fetch the remaining Semrush Standard API units for the authenticated account. Use this before launching large batches of Semrush report requests to preflight and fail fast if units are exhausted or below a required threshold.
Get ad copies
Retrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results. Results are a sampled subset, not a complete picture of the domain's advertising. Respon...
Get anchor texts
Use this action to get a CSV report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or URL.
Get authority score profile
Retrieves the Authority Score (AS) profile for a specified target, showing the count of referring domains that link to the target for each AS value from 0 to 100.
Get backlinks
Fetches backlinks for a specified domain or URL as a semicolon-delimited CSV string (parse with `sep=';'`); allows customization of columns, sorting, and filtering. Consumes Semrush API credits per request. Ensure `display_limit` surpass...
Backlinks overview
Provides a semicolon-delimited (sep=';') CSV summary of backlinks, including Authority Score and link type breakdowns, for a specified and publicly accessible domain, root domain, or URL. A result of 'ERROR 50 :: NOTHING FOUND' means the...
Batch comparison
Compares backlink profiles for multiple specified targets (domains, subdomains, or URLs) to analyze and compare link-building efforts.
Batch keyword overview
Fetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, CPC, and keyword difficulty. Response is CSV-like text (not JSON); parse accordingly. Returns literal string...
Broad match keyword
Fetches broad match keywords for a given phrase. Response is CSV-like text (not JSON); parse by splitting on line breaks and delimiters. `display_sort` and `display_filter` parameters are defined but currently not utilized by the API call.
Get categories
Retrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or URL, with results sorted by rating. Response is returned as semicolon-separated text in a single 'data' field requiring parsing before use. Some...
Get categories profile
Retrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.
Get competitor data
Retrieves a CSV-formatted report of competitors for a specified target (root domain, domain, or URL) based on shared backlinks or referring domains. Output is a CSV string; use display_limit and display_offset to paginate without silent...
Get competitors in organic search
Use to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.
Get competitors in paid search
Retrieves a list of a domain's competitors in paid search results from a specified regional database.
Get domain ad history
Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the selected database.
Get domain organic pages
Fetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering. Response is semicolon-separated CSV text in a single `data` fiel...
Get domain organic search keywords
Retrieves organic search keywords for a domain from a specified Semrush regional database; `display_positions` must be set if `display_daily=1` for daily updates. Response is semicolon-delimited CSV text (parse with sep=';', cast numeric...
Get domain organic subdomains
Retrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.
Get domain paid search keywords
Fetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.
Get PLA search keywords for a domain
Retrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.
Compare domains
Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.
Get historical data
Retrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.
Get indexed pages
Retrieves a list of indexed pages from Semrush for a specified `target` (root domain, domain, or URL) and `target_type`, ensuring `target` is publicly accessible, Semrush-analyzable, and correctly matches `target_type`. Returns CSV-like...
Get keyword difficulty
Determines the Keyword Difficulty (KD) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its SEO competitiveness. Returns CSV-formatted text; parse before programmatic use.
Keyword overview all databases
Fetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, CPC, and competition. Response is returned as a CSV-like string; parse headers and rows into a structured table before extracting value...
Get keyword overview for one database
Fetches a keyword summary for a specified phrase from a chosen regional database. Returns CSV-like text (not JSON) with column headers matching `export_columns` codes (e.g., 'Ph', 'Nq', 'Kd'); parse headers and rows into structured data...
Get keywords ads history
Fetches a historical report (last 12 months) of domains advertising on a specified keyword in Google Ads, optionally for a specific month ('YYYYMM15') or the most recent period, returning raw CSV-like data.
Get organic results
Retrieves up to 100,000 domains and URLs from Google's top 100 organic search results for a keyword and region, returning a raw string; use `display_date` in 'YYYYMM15' format (day must be '15') for historical data.
Get paid search results
Fetches domains ranking in Google's paid search results (AdWords) for a specified keyword and regional database.
Phrase questions
Fetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.
Get PLA competitors
Retrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.
Get PLA copies
Fetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.
Get referring domains
Retrieves a semicolon-delimited text report listing domains that link to a target, with options to filter by type (not value). Parse with sep=';' and cast numeric columns (e.g., backlinks_num, domain_ascore) before aggregating.
Get referring domains by country
Generates a CSV report detailing the geographic distribution of referring domains (by country, determined via IP address) for a specified, publicly accessible target.
Referring i ps
Fetches IP addresses that are sources of backlinks for a specified target domain, root domain, or URL.
Find related keywords
Call this to find related keywords (including synonyms and variations) for a target phrase in a specific regional database; `display_date` (if used for historical data) must be 'YYYYMM15' for a past month. Response is CSV-like delimited...
Get TLD distribution
Fetches a report on the Top-Level Domain (TLD) distribution of referring domains for a specified target, useful for analyzing geographic or categorical backlink diversity.
How to connect Semrush
You authorize Semrush once from your dashboard. Operator holds the connection and refreshes the access tokens on its own, so your agent keeps working with Semrush without you signing in again. The same setup unlocks every other app your agent can reach, so you only do it once.
When you are ready, the get started guide walks through standing up your OpenClaw agent.
Common questions about Semrush
- How do I connect Semrush to Operator?
- You authorize Semrush once from your Operator dashboard. Operator holds the connection and refreshes the access token for you, so your agent keeps working with Semrush without you signing in again.
- Can my agent publish and schedule content in Semrush?
- Yes. It can draft posts, schedule them, and read back how they did once they are live. A common loop is draft, review, schedule, and publish, where you approve the copy and the agent handles the timing and the posting in Semrush.
- Do I need to write code or manage Semrush API keys?
- No code and no API keys. You authorize Semrush through a normal sign in and Operator handles the connection, so there is nothing to wire up or host.
- Can my agent use Semrush together with my other apps?
- Yes. The same agent reaches every app you connect, so it can move between Semrush and tools like Instantly, Metaads, Tapfiliate in one job, reading from one and acting in another without you wiring anything between them.
More apps to automate
Apps your agent runs alongside Semrush, or browse all integrations.
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