How do I connect Hubspot to Operator?

You authorize Hubspot once from your Operator dashboard. Operator holds the connection and refreshes the access token for you, so your agent keeps working with Hubspot without you signing in again.

Can my agent keep my Hubspot records up to date?

Yes. It can create and update contacts, companies, and deals, log activity against them, and pull a record back when you ask. A common setup is to have it log notes after a call or add new leads automatically, so Hubspot stays current without the manual data entry.

Do I need to write code or manage Hubspot API keys?

No code and no API keys. You authorize Hubspot through a normal sign in and Operator handles the connection, so there is nothing to wire up or host.

Can my agent use Hubspot together with my other apps?

Yes. The same agent reaches every app you connect, so it can move between Hubspot and tools like Salesforce, Pipedrive, Centralstationcrm in one job, reading from one and acting in another without you wiring anything between them.

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Connect Hubspot to OpenClaw on Operator.io

HubSpot is an all-in-one marketing, sales, and customer service platform. It lets teams nurture leads, automate outreach, and track every customer interaction in one place.

CRM232 actions

Get started

Automate Hubspot with AI

Your OpenClaw agent lives on Operator and treats Hubspot as one more service it can drive. Send it an outcome in a Telegram or Discord message and it works out which of the 232 Hubspot actions to run, then runs them.

Your agent reaches Hubspot directly or through connectors like Composio MCP and Pipedream MCP, which handle the sign in and token refresh for you, so there is nothing to wire up and no API keys to paste.

What your agent can do with Hubspot

Your agent can call any of these Hubspot actions by name as part of a larger task. Ask for the outcome you want and it picks the right ones.

Add asset association

Associates an existing asset ('FORM', 'OBJECT_LIST', or 'EXTERNAL_WEB_URL') with a specified HubSpot marketing campaign.

Add token to event template

Adds a new custom data token to an existing event template for a specified HubSpot application, optionally populating a CRM object property if objectPropertyName is provided.

Archive batch of feedback submissions by id

Asynchronously archives a batch of HubSpot feedback submissions using their unique IDs, which must correspond to valid and existing submissions; the operation is queued, and submissions are moved from active views without being deleted.

Archive batch of line items by id

Archives a batch of existing line items by their unique IDs in HubSpot CRM; this operation is irreversible via the API.

Archive batch of objects by id

Archives a batch of existing, non-archived CRM objects of a specified `objectType` by their IDs, effectively hiding them from active use.

Archive batch of properties

Archives a batch of properties by their internal names for a specified HubSpot CRM object type; this operation is idempotent and safe to retry.

Archive a batch of quotes by id

Archives a batch of existing quotes by their IDs, removing them from active views while keeping them accessible in your HubSpot account for viewing, downloading, cloning, or deletion; note that archived quotes cannot be restored to activ...

Archive companies

Archives multiple HubSpot companies by their IDs.

Archive company

Archives an existing company in HubSpot CRM by its `companyId`, moving it to a recycling bin from which it can be restored, rather than permanently deleting it.

Archive contact

Archives a HubSpot contact by its ID.

Archive contacts

Archives multiple HubSpot contacts by their IDs.

Archive a CRM object by ID

Archives a specific HubSpot CRM object by its type and ID, moving it to the recycling bin; this action is irreversible via the API but objects can often be restored via the HubSpot UI.

Archive deals

Archives multiple HubSpot deals by their IDs.

ArchiveEmail email

Archives the HubSpot email specified by `emailId` by moving it to the recycling bin, making it inaccessible unless restored.

Archive emails

Archives multiple HubSpot emails by their IDs.

Archive feedback submission

Archives an existing, non-archived Feedback Submission in HubSpot CRM by its ID, moving it to the recycling bin (not permanently deleting it).

Archive line item by id

Archives a specific HubSpot line item by its ID, moving it to a recoverable state.

Archive product

Archives a HubSpot product by its ID.

Archive products

Archives multiple HubSpot products by their IDs.

Archive property by object type and name

Archives a specified CRM property by its object type and name, moving it to the recycling bin; note that some default HubSpot properties cannot be archived.

Archive property group

Archives a HubSpot property group, making it inactive and hidden (not permanently deleted, allowing potential restoration) with immediate effect on its CRM visibility and usability.

Archive quote object by id

Archives a HubSpot Quote object by ID, moving it to the recycling bin where it can be restored within 90 days.

Archive ticket

Archives a HubSpot ticket by its ID.

Archive tickets

Archives multiple HubSpot tickets by their IDs.

Audit pipeline changes by id

Retrieves a reverse chronological audit log of all changes for a specific, existing HubSpot CRM pipeline, which is identified by its `pipelineId` and a valid `objectType` that supports pipelines (e.g., 'deals', 'tickets').

Batch read companies by properties

Batch-retrieves up to 100 HubSpot company records by their IDs in a single request. Supports custom ID properties (e.g., domain), selective property retrieval, and historical property values.

Batch update quotes

Updates multiple existing HubSpot quotes in a batch; each quote is identified by its object ID or a custom unique property (via `idProperty`), and only writable properties are modified.

Cancel active import

Cancels an active HubSpot data import job using its `importId`; this action is irreversible, and any data already processed will remain.

Clone marketing email

Duplicates an existing HubSpot marketing email, identified by its `id`, into a new draft; an optional `cloneName` can be assigned to this new email copy.

Configure calling extension settings

Configures or updates settings for a HubSpot app's calling extension, including its name, UI URL, iframe dimensions, `isReady` status, and `supportsCustomObjects` flag, for the specified `appId`.

Create A/B test variation

Creates a new A/B test variation for an existing HubSpot marketing email, using its `contentId`; the new variation is created as a draft that can be edited before publishing. This action only creates the variation—it does not start the A...

Create a new property group

Creates a new, empty property group for a specified CRM object type in HubSpot, requiring a unique group name for that object type; properties must be added separately.

Create a new marketing email

Creates a new marketing email in HubSpot, allowing comprehensive configuration of content, recipients, sender details, A/B testing, scheduling, web version, and other settings; the internal `name` for the email is required.

Create association for object type

Creates a new custom association definition (schema) for a custom object in HubSpot, specifying how this object type can relate to another object type; this defines the association type itself, not actual record-to-record links. Note: Th...

Create batch of feedback submissions

Creates a batch of feedback submissions in HubSpot, ideal for bulk imports; all property names, `associationTypeId`s, and association `to_id`s must reference existing entities in HubSpot.

Create batch of objects

Creates multiple CRM objects of a specified `objectType` (e.g., contacts, companies, deals) in a single batch operation, where each object can have its own set of properties and associations.

Create batch of properties

Efficiently creates multiple CRM properties in a single batch for a specified HubSpot object type (e.g., 'contacts', 'companies', custom object ID), ideal for schema setup or updates.

Create batch of quotes

Creates multiple HubSpot CRM quotes in a batch, ideal for bulk operations; provide meaningful quote details in `inputs` as property requirements can vary, and inspect response for individual quote statuses as partial success is possible.

Create campaign

Creates a new HubSpot campaign.

Create campaigns

Creates multiple HubSpot campaigns by calling the single campaign creation endpoint for each campaign. Note: HubSpot does not provide a native batch create endpoint for campaigns. This action creates multiple campaigns by making individu...

Create companies

Creates multiple new HubSpot companies in a single batch operation.

Create company

Creates a new HubSpot company.

Create contact

Creates a new HubSpot contact.

Create Contact From Natural Language

Creates a new contact in HubSpot from a natural language description. Fetches the contact property schema at runtime, uses an LLM to generate the correct property payload, and creates the contact.

Create contacts

Creates multiple new HubSpot contacts in a single batch operation.

Create CRM Object From Natural Language

Creates a new CRM object (contact, deal, company, ticket, or custom object) in HubSpot from a natural language description. Fetches the object's property schema at runtime, uses an LLM to generate the correct property payload, and create...

Create CRM object with properties

Creates a new HubSpot CRM object (e.g., contact, company, custom object) with specified `properties` (using valid internal names) and `associations` (to existing objects via valid type IDs).

Create deal

Creates a new HubSpot deal.

Plus 184 more Hubspot actions your agent can call.

How to connect Hubspot

You authorize Hubspot once from your dashboard. Operator holds the connection and refreshes the access tokens on its own, so your agent keeps working with Hubspot without you signing in again. The same setup unlocks every other app your agent can reach, so you only do it once.

When you are ready, the get started guide walks through standing up your OpenClaw agent.

Common questions about Hubspot

How do I connect Hubspot to Operator?: You authorize Hubspot once from your Operator dashboard. Operator holds the connection and refreshes the access token for you, so your agent keeps working with Hubspot without you signing in again.
Can my agent keep my Hubspot records up to date?: Yes. It can create and update contacts, companies, and deals, log activity against them, and pull a record back when you ask. A common setup is to have it log notes after a call or add new leads automatically, so Hubspot stays current without the manual data entry.
Do I need to write code or manage Hubspot API keys?: No code and no API keys. You authorize Hubspot through a normal sign in and Operator handles the connection, so there is nothing to wire up or host.
Can my agent use Hubspot together with my other apps?: Yes. The same agent reaches every app you connect, so it can move between Hubspot and tools like Salesforce, Pipedrive, Centralstationcrm in one job, reading from one and acting in another without you wiring anything between them.